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Client: Userconversion


Deal Background

Userconversion is an optimisation specialist helping e-commerce companies to improve their conversion rates and enhance revenues. Founded in 2012, Userconversion has grown significantly and is now a trusted partner to an impressive blue-chip customer base.

Brainlabs is a London based digital marketing agency with offices in North America and Singapore. Backed by Livingbridge, they are in an accelerated growth period with Userconversion being their third acquisition in a year.

How Langtons Helped

Langtons have worked closely with Userconversion for several years providing the full range of accountancy services.

Langtons acted as lead advisors to the shareholders, providing assistance with deal structuring and support throughout the financial and legal due diligence process.


Userconversion will become the specialist CRO branch of the Brainlabs Group with the leadership team of Userconversion remaining to grow the business.

“The stars aligned for this one. The team at Brainlabs understand and are widely enthusiastic about culture, client value and even experimentation. Couldn’t think of a more suited partnership to fuel our next chapter,” said David Mannheim, Founder of Userconversion.

“Userconversion are clearly the best thing to come out of Manchester since Oasis and Coronation Street. I’m buzzing to bring the team on board and get started on our supersonic future together,” stated Daniel Gilbert, CEO of Brainlabs.