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Client: Online Legal


Deal Background

Online Legal, a provider of highly qualified sales ready leads to the legal sector, has been acquired by Blume Group.

Online Legal was founded in 2013. Working with key panel members and operating numerous online brands, Online Legal generate hundreds of pre-qualified legal enquires from the public every month.

Blume is a digital marketing platform operating in the legal services sector. The deal will strengthen and broaden Blume’s proposition to law firms by enhancing its cross-channel marketing expertise and offering more service choice and flexibility.

How Langtons Helped

Langtons acted as lead advisors to the shareholders, providing assistance with deal structuring and support throughout the negotiation, financial due diligence and legal process.


The business was acquired by Blume Group with the management team remaining within the business following the sale, to continue to grow the business.

Nathan O’Connor, Founder and Director of Online Legal, and a former Legal Counsel for Shop Direct says: “This is such an exciting time for Online Legal as we join Blume to embark on a new chapter. Both companies have a similar vision, ethos and focus, which makes us a perfect strategic fit. While we will continue to maintain our separate brands given their individual strengths, the bringing together of the businesses will further enhance our customer proposition with a more forward-thinking vision and approach.”

Dez Derry, Blume’s CEO and Founder says: “The deal with Online Legal will give us additional capabilities to further enhance our service offering as we continue to evolve and capitalise on our long-term growth plans and improve market strength. The combined entity will add scale and diversification to the business which will enable us to reach a wider audience as well as providing more comprehensive solutions that better satisfy our clients’ needs.”

As the founder of Online Legal Limited, I am delighted with the disposal of the company to Blume Group for an undisclosed sum. Throughout the process myself and the company were guided and advised by Langtons Corporate Finance. The level of service and expertise provided by the whole Langtons Team was fantastic. In particular, Andy McCall and Josh Christopher were unrivalled in their level of service and expertise. They led with visibility and provided excellent communication throughout. I would not have been able to navigate the disposal process and get the best deal possible without the professional advice I received from Langtons Corporate Finance. I would highly recommend them.

Online Legal - Nathan O'Connor (Founder)